Strategies for Web Hosting and Managed Services

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  1. Top 5 Myths About Marketing Strategy for Hosting Providers
  2. 2. Scrutinize Security Measures
  3. Strategies for Web hosting and managed services - Doug Kaye - Google Книги

Insurance companies, for example, typically identify their target market and streamline their marketing efforts to focus on those people or organizations that are most likely to purchase their services. Remember the example we used earlier of an insurance company that specialized in medical malpractice insurance, MedPro? Follow steps 2 to 4 for valuable marketing strategies that hosting companies can implement into their marketing strategies.

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Including practical advice for fine tuning your website. Click here to cancel reply. You must be logged in to post a comment. We'd love to chat and if we can't help you, we can certainly introduce you to somebody who can. Copyright Total Product Marketing.

May 28, by Dean Ara in Marketing Strategies. Marketing Strategies for Hosting Companies… We should learn from the insurance industry? It may surprise you to learn the number of similarities and parallels between the hosting and insurance businesses: Both are service industries, each one providing protection against possible negative eventualities. Both are in a highly competitive industry, competing with multiple companies providing similar services for the same customers.

There are commodity providers, premium providers and specialists in both industry An insurance agent is regarded as a trusted advisor, very similar to the way an IT expert in the hosting industry is regarded.

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  • Strategies for Web Hosting and Managed Services.

Most insurance customers conduct research over the Internet prior to choosing the right company for them, just as businesses do when selecting a hosting provider. Stand out from Competition In fact, there are literally thousands and thousands of other hosting providers out there, ready to compete for your business.

Top 5 Myths About Marketing Strategy for Hosting Providers

Marketing for Hosting Providers: Think of it this Way… Considering the amount of competition in the hosting industry, trying to come up with an effective means to market your company may seem like a daunting task. If so, hospitals and clinics would surely be inclined to get your advice on business and IT matters. Do you come from a background of software application development and find yourself suddenly in the hosting business?

Your hybrid positioning is the perfect solution for many organizations stuck with legacy IT infrastructure but needing to take advantage of elastic cloud resources.

2. Scrutinize Security Measures

You must discover how you can best achieve search visibility and capitalize on any opportunities present. Your customers are on social media and they expect to find you there.


Keeping active profiles and maintaining an engaging, interactive presence works to build your credibility in the eyes of your customer base. Web hosts too need to be conscious of customer service on social sites. Online media campaigns and demand generation help to support these goals and we offer an array of formats and options for getting your message in front of your target audience.

Strategies for Web hosting and managed services - Doug Kaye - Google Книги

Talk to us to discuss formats such as directories, display ads, lead generation, podcasts, article sponsorships, forum posts, partnership integrations and more. Content is king as they say and communications are at the core of your brand. Many hosting businesses make the mistake of being too technical or dry in their copy and content. Determining an appropriate voice and persona, that appeals to customers, is key.

Given how competitive the hosting space is, the above tactics work together in tandem to create a well-rounded, effective marketing plan. Marketing is dynamic, and we are always on the lookout for new channels and strategies. We also know that each and every web host is unique. When you work with eBridge, we will evaluate your particular situation and provide custom recommendations for your organization.

We understand the market, the competitors and your lingo. Let our team provide you with business growth, marketing strategy and industry grounded advice to take your hosting business to the next level. I know it will be clear, and tell an interesting story, which not every hosting company can do on its own.